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Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are: online. Social Media Marketing is one of the main branches that digital marketing focuses on as it is used platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform which provides the most direct, fastest and widespread connectivity between the brand and its consumers.

After you have all your usual consumers and all your content, you need to work on digital marketing strategies to expand. SEO, Search Engine Optimization is the process of boosting the content, technical set-up and overall reach of your website so that your brand’s website appears at the top of search engine results. The goal being to attract your customers to your website when they search for related products or services. Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. All the top three criteria’s can only be met perfectly if the marketing team is proficient in understand and analyzing the market, data trends and previous marketing strategies.


Jobs in Digital Marketing:


1. Digital Marketing Manager
2. Digital Marketing Account Manager
3. Digital Marketing Analyst L1
4. Email Marketing Specialist
5. Technical SEO Manager




2 Month


3 months




If four things are followed - having a great aim, acquiring knowledge, hard work, and perseverance - then anything can be achieved.

- A. P. J. Abdul Kalam